The Haas workforce ranks first in the Duke Energy Case Competition. Third from left: Alan Southworth, Haas scholar, Will Bowman, Rebecca West and Simon Greenberg. Photo Courtesy: Will Bowman.
A challenge to show a Nigerian power firm right into a sustainable and worthwhile digital utility firm has enabled a full-time MBA workforce to win first place at Duke University. Energy case competition in rising markets. The seventh Annual Case Competition was held in North Carolina on November fifth.
L & # 39; Team: Will Bowman, Alan Southworth, Rebecca West and Simon Greenberg, all MBA 21.
Field: Nearly 40 MBA groups from Europe and North America competed for $ 10,000 and met with recruiters from main US power firms. The finalists included groups from Haas, Yale SOM, the Darden School of Business at the University of Virginia, and Duke's Fuqua School of Business.
The problem: Develop a method to assist a Nigerian power firm discover extremely certified employees for its photo voltaic power challenge and develop a long-term plan to finance the challenge, whereas remodeling the firm right into a digital public service sustainable in the nation. (A digital utility is an organization that produces electrical energy at one location after which sells it to another person from elsewhere with out proudly owning or controlling the distribution cables.)
The workforce's plan: The Haas workforce proposed a three-pronged technique, which was to develop an apprenticeship program to search out extremely expert employees, to promote well being advantages by changing diesel with photo voltaic power, finally by scale back air pollution and determine goal clients.–Nigerians who lived in residential communities or "closed communities".
"Our secret recipe was to think creatively about how to monetize the benefits of solar energy and accumulators that are often left on the table right now," stated Simon Greenberg, MBA 21. find out how to apply them on the market now, but additionally how the firm can use them as engines of future development. "
What units them aside from the pack: "We brought more creative ideas and worked hard to test these ideas with those on the ground," stated Will Bowman, MBA 21. "We submitted a vision-based proposal and made recommendations. to make Nigerian society a virtual enterprise. utility. "The workforce met with Nigerian bankers, former Gates Foundation officers, unbiased Nigerian electricians and different photo voltaic firms from Nigeria and Africa to find out if their proposal was believable and worthwhile.
Rebecca West, MBA 21, stated it was the make-up of the Haas workforce that additionally distinguished them from the remainder of the competition. "Three of us plunged deep into each of the three content areas, then Will piloted the overall strategy and managed the project and process," stated West. "It was very helpful to have someone who looked at the big picture and who constantly pushed each of us to improve their sections and go further. In addition, Alan and Simon have incredible talent and a deep knowledge of the industry. They could think critically about some complex issues, so that they can come up with a compelling and creative strategy! "
The Haas issue: A BERC Energy workshop helped form their concepts. They discovered to monetize the advantages of pure sources and renewable power.
The most memorable expertise of the competition: Alan Southworth, MBA 21, recalled that his workforce mate Will Bowman had requested the judges a query as to whether or not they had ever been to Coastal Maine. "Everyone in the room was taken aback; the case involved solar panels in Nigeria, "stated Southworth. "Will then made a passionate speech about the fact that you sometimes have to take an indirect route to the most difficult places to reach. The metaphor has landed and I think he even received a standing ovation from a member of the team from another school. I can not say if that answer was the reason we won, but it's absolutely the moment that generated the most buzz among the crowd for the rest of the evening. "
Haas Post tops Duke Energy Competition: first look on Haas News | Berkeley Haas.