The first team of the Future of Mobility Case Competition. Participation examine, left to proper: Andy Min, Johnny Lin, Rebecca West and Yifeng Wang.
A team of MBA college students working with a Berkeley structure scholar took first place within the University of Michigan's "Future of Mobility Case" competition to design a cellular community that provides clients entry to a number of modes of transport on demand. The third Annual Case Competition was held in Ann Arbor on November eight and sponsored by Ford Mobility.
L & # 39; Team: Johnny Lin, MBA 21, Rebecca West, MBA 21, Andy Min, MBA / MEng 21 and Yifeng Wang, MA (Architecture) 21.
Field: Eight groups have been chosen from a bunch of 24 groups to win a $ 5,000 prize. Finalists included the Ross School of Business on the University of Michigan, the Anderson School of Management on the University of Los Angeles, the Booth School of Business on the University of Chicago, the Mendoza School of Business at Notre Dame, and the McCombs School of Business on the University of Texas.
The problem: Create a brand new worthwhile business-driven buyer expertise and innovation throughout the present transportation ecosystem, which incorporates automobiles, buses, electrical scooters and bicycles.
The team's plan: The Haas team has designed a cellular community that clients can use at any time to entry completely different modes of transportation with the assistance of the FordMove utility. By reaffirming the carpool program, the automobiles would serve not solely as a short-term rental, but additionally as a pick-up and drop-off location for Ford's SPIN scooters. The trunk area would act as a storage and charging station for scooters. This transportation community would allow Ford to satisfy buyer wants for a number of modes of transit.
What distinguishes them: Drawing on all their experiences, each skilled and academic, the Haas team introduced a novel proposal. Lin contributed to the event and construction of the presentation. Wang, along with his background in setting and repair design, labored on the shopper expertise. Min, drawing on his Marine Corps expertise and MBA programs, has outlined the technical specs of the challenge. and West, utilizing its financial improvement context, recognized stakeholders and progress alternatives in the neighborhood.
"Our team was distinguished by the diversity of its perspectives that led to a very creative solution and presentation," mentioned Rebecca West, MBA 21. "We approached the initial message from four backgrounds. very different and, under Andy's leadership, we could all together. Johnny and Yifeng then led the development of the presentation. "
"I was so impressed by my three teammates," mentioned Johnny Lin, MBA 21. "We have each collectively directed and integrated our different experiences. Our solution focused on user experience, liability, engineering and profitable activities. It's really thanks to each of the members of the team that we were able to deliver a winning proposal. "
The Berkeley issue: "The Reimagining Mobility course taught by Professor Purin Phanichphant (taught by the Jacobs Institute for Design Innovation) has allowed us to gain empathy for users and put people at the center of our design, "mentioned Yifeng Wang, MA 21.
The most memorable expertise of the competition: Andy Min, MBA / MEng 21, mentioned that the brainstorming session was probably the most memorable expertise. "We all had different approaches and ideas, but we were able to find a solution that combines these ideas," mentioned Min.
The post-MBA team wins the "Future of Mobility" case competition in Haas News | Berkeley Haas.