What brands must assume, do and say to stand out


What brands want to assume, do and say to stand out written by John Jantsch, learn extra at Duct Tape Marketing

Marketing Podcast with Ron Tite
Podcast transcription

Ron Tite Headshot

Today's visitor on the Duct Tape Marketing podcast is a speaker, writer, founder and CEO of the Church + State company, Ron Tite.

Tite is an award-winning promoting author and inventive director who has labored with shoppers akin to Kraft, Air France, Hershey, Fidelity and Volvo.

His e-book, Think Do Say, is a information for brands that do not know the way to stand out within the present advertising panorama (and who actually is aware of it)? With commercials coming from all sides, it’s tough for customers to know who deserves their consideration.

Rather than making an attempt the most recent advertising trick or holding strategic jargon, the key to standing out is de facto "thinking, doing, saying." What is the basic perception of your model, how do you behave to imagine it, and how do you discuss your essential function?

My questions to Ron Tite:

Should we say what we imagine in connecting at present?
What does Times Square have to do with the trendy advertising panorama?
What ought to we do at present that we aren’t doing but in advertising?

What you’ll study for those who hear:

Why you want to create a model picture that’s past the scope of your product.
What's a "slap pitch" (and why you do not need to be somebody who does it).
What is the issue with fashionable advertising communications.

Key factors of the episode and different details about Ron Tite:

Learn extra about Ron Tite
Learn extra about Church + State
Order your copy of Think Do Say
Follow on Twitter
Follow on Facebook
Follow on Instagram
Connect to LinkedIn

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